1865 SNS Contents
1865 와인브랜드 SNS 컨텐츠 개발
1865 Korea
Apr. 18, 2025
The '1865 Korea: Digital Visual Narrative' is a strategic visual initiative designed to reinterpret San Pedro’s iconic wine brand, 1865, specifically for the South Korean market. The project’s core objective was to establish a sophisticated aesthetic that bridges the brand’s enduring heritage with the refined dynamics of modern Korean urban lifestyles.
The creative execution employed a hybrid production workflow, meticulously integrating high-end product photography with advanced digital environments. By pivoting away from conventional vineyard imagery, 1865 was repositioned at the heart of premium urban narratives. This approach ensures a seamless, high-fidelity visual language that resonates with the contemporary consumer's everyday environment.
1865 wines Korea
SNS Digital Visual Narrative
2025
Client 1865 wines Korea
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Prain Global
Creative Direction : Jyn Yi
Visual Creation: Jiwoo Han
Photography : Jooyoung Jeong
Video Production : Jooyoung Jeong, Jay Cho
